Posts of AEUstudios RSSFri, 04 Aug 2023 07:32:24 GMTThis video will send chills down your spine (if you're in the industry

]]>Fri, 04 Aug 2023 07:32:24 GMTAccording to data released by Nielsen, the amount of time spent listening to podcasts is beginning to decrease after a period of increasing popularity. The data showed that 41% of podcast listeners were classified as "light users," or individuals who listen to podcasts one to three times per month, a decrease from 37% recorded the previous year. There was also a slight decrease among those classified as "medium users," or those who listen to podcasts four to ten times per month, with roughly the same number of people reporting medium podcast use in 2022 compared to the previous year. The number of "heavy users," or those who listen to podcasts more than ten times per month, also decreased from 40% the previous year to just under 36% this year. Nielsen noted that women are more likely to be medium and heavy users of podcasts and are therefore more likely to positively respond to podcast advertisements.  

]]>Tue, 20 Dec 2022 23:25:41 GMTHere's a great website for radio industry news, updates and upcoming events.   CLICK HERE

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