Feed Item

Break the hour into a 4‑minute rhythm that the audience can feel and the staff can follow.

Start with a 30‑second news bite or weather hook—something fresh that keeps listeners from bouncing to another station.

Drop the first 5–7 minutes of music after the intro; a tight, well‑mixed track that fits the brand’s tempo, followed by a 1‑minute DJ shout‑out or station ID.

Mid‑hour is the sweet spot for the big ad block.

Insert a 30‑second spot, a 1‑minute spot, then a 30‑second spot again—each spaced so the music flow feels natural, not interrupted.

Use a “3‑minute bump” that loops the music intro with a brief DJ cue, so listeners hear the brand voice before the next ad.

Wrap up by looping the music from the first 10 minutes in reverse order, giving a sense of closure.

End with a 15‑second promo for the next show or a “stay tuned” tease—just enough to keep the audience on the air.

Keep the clock in a shared spreadsheet or a digital scheduler.

Mark every beat: music, DJ, promo, ad, news.

If one segment slips, the whole hour shifts, so automate alerts and double‑check each slot before cue.